
Numa is an AI-powered customer operations platform built specifically for auto dealerships.

About Numa
Numa is an AI-powered customer operations platform built specifically for auto dealerships. Their software integrates with existing phone systems and leverages conversational AI to ensure every customer interaction—across all channels—is captured and actioned. The result is improved business outcomes and greater customer satisfaction.
The Challenge
As Numa scaled, their leadership team found it increasingly difficult to track sales performance and forecast outcomes accurately. Though they were using HubSpot, the platform wasn’t delivering the deep visibility they needed into sales pipelines or individual rep metrics.
“It gets hard to make decisions by instinct when your sales team grows,” said Joel Grossman, President and Founder of Numa. “We needed real metrics behind quota achievement and rep performance—not just gut feel.”

What They Needed
Numa wanted detailed, actionable insights from HubSpot to stabilize month-to-month performance swings and support a fast-growing sales team. They weren’t just looking for a vendor—they needed a hands-on partner who could coach, implement, and adapt HubSpot around their SaaS sales process. With no in-house RevOps team, Numa was also looking for strategic expertise.

Why They Chose Blu Mountain
After evaluating several providers, Blu Mountain stood out for their unique delivery model and deep understanding of SaaS sales operations. Unlike other vendors who pushed templated solutions, Blu Mountain offered flexibility, hands-on support, and true collaboration.
“While other solution providers tried to fit us into their process, Blu Mountain customized their services to fit our needs,” said Joel. “They didn’t just execute—they partnered with us and really listened.”

The Solution
Blu Mountain kicked things off with a detailed discovery process, mapping out Numa’s sales operation from end to end. From there, they:
Sales Journey Mapped
Documented and visualized every step of Numa’s sales journey using Miro
Custom Plan Built
Built a tailored implementation plan with weekly check-ins and milestones
HubSpot Optimized
Took ownership of HubSpot setup, execution, and ongoing optimization
Team Trained
Delivered hands-on training and coaching to reps and managers
RevOps Support
Acted as Numa’s de facto RevOps team, offering expert guidance throughout
The Results
The improvements were fast and measurable. In just a few months, Numa:
Reduced Sales Variance
Reduced month-to-month sales performance variance from 137% to 22%
Full Pipeline Visibility
Gained full visibility into pipeline health, rep performance, and goal alignment
Manager Enablement
Enabled managers to proactively support reps based on live performance data
Targeted Reporting
Created targeted reports to highlight strengths and coach around weaknesses
Aligned Sales Actions
Aligned sales actions—like follow-ups, meetings, and lifecycle tracking—with predictive revenue outcomes
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