Numa is an AI-powered customer operations platform built specifically for auto dealerships.

$29k

Saved annually

20k+

Contacts reorganized

70k+

Contact cleanup

About Numa

Numa is an AI-powered customer operations platform built specifically for auto dealerships. Their software integrates with existing phone systems and leverages conversational AI to ensure every customer interaction—across all channels—is captured and actioned. The result is improved business outcomes and greater customer satisfaction.

Heading

Founded

Heading

Industry

Heading

Platform Users

The Challenge

As Numa scaled, their leadership team found it increasingly difficult to track sales performance and forecast outcomes accurately. Though they were using HubSpot, the platform wasn’t delivering the deep visibility they needed into sales pipelines or individual rep metrics.

“It gets hard to make decisions by instinct when your sales team grows,” said Joel Grossman, President and Founder of Numa. “We needed real metrics behind quota achievement and rep performance—not just gut feel.”

What They Needed

Numa wanted detailed, actionable insights from HubSpot to stabilize month-to-month performance swings and support a fast-growing sales team. They weren’t just looking for a vendor—they needed a hands-on partner who could coach, implement, and adapt HubSpot around their SaaS sales process. With no in-house RevOps team, Numa was also looking for strategic expertise.

Why They Chose Blu Mountain

After evaluating several providers, Blu Mountain stood out for their unique delivery model and deep understanding of SaaS sales operations. Unlike other vendors who pushed templated solutions, Blu Mountain offered flexibility, hands-on support, and true collaboration.

“While other solution providers tried to fit us into their process, Blu Mountain customized their services to fit our needs,” said Joel. “They didn’t just execute—they partnered with us and really listened.”

The Solution

Blu Mountain kicked things off with a detailed discovery process, mapping out Numa’s sales operation from end to end. From there, they:

Sales Journey Mapped

Documented and visualized every step of Numa’s sales journey using Miro

Custom Plan Built

Built a tailored implementation plan with weekly check-ins and milestones

HubSpot Optimized

Took ownership of HubSpot setup, execution, and ongoing optimization

Team Trained

Delivered hands-on training and coaching to reps and managers

RevOps Support

Acted as Numa’s de facto RevOps team, offering expert guidance throughout

The Results

The improvements were fast and measurable. In just a few months, Numa:

Reduced Sales Variance

Reduced month-to-month sales performance variance from 137% to 22%

Full Pipeline Visibility

Gained full visibility into pipeline health, rep performance, and goal alignment

Manager Enablement

Enabled managers to proactively support reps based on live performance data

Targeted Reporting

Created targeted reports to highlight strengths and coach around weaknesses

Aligned Sales Actions

Aligned sales actions—like follow-ups, meetings, and lifecycle tracking—with predictive revenue outcomes

What the client is saying

‘’Blu Mountain didn’t just configure HubSpot—they helped us redesign how we thought about our pipeline. They were in every meeting, testing every change, and coaching every person. Blu Mountain gave us the dashboards, training, and structure to drive real outcomes.”

Joel Grossman

FOUNDER & PRESIDENT

Numa

What Stood Out

For Suzanne and the Lotlinx team, Blu Mountain’s greatest strengths were attention to detail, clear communication, and the ability to deliver strategic empathy. "They didn’t just build what we asked for," Reimer reflected. "They understood where we needed to go—and helped us get there faster than we could have alone."

Start your climb today

START YOUR CLIMB